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I'm not really a huge Marvel fan though, so please forgive me when i ask what these three have to do with Iron Man 2? As far as i'm aware, they're all from other titles, right?
So that's why they aren't Iron Man related per se.
What i thought happened was that trading card companies like Topps bring out a new set of cards (like, for instance, to commemorate the release of The Phantom Menace), and that there was a set amount of spaces in that series for 'artwork' cards. Then artists would send their designs in, and the best would be added to the series... but now i'm guessing that i'm pretty mistaken.
So, would you please be so kind as to fill me in on the whole sketchcard thing? You're a very talented artist, so i'm guessing you're a good person to ask.
Those cards have certain rules on what you can and cannot draw and the cards you draw have to be approved. All cards are than shipped back to the publisher. (Even any cards you may have sketched out but canned or whatever, it's too keep the limited ratio honest and proper)
If approved you are paid a nominal fee and than a few monthes later are sent "artist proof" cards. Which are blank cards for the artist to use at their discretion and do not need to be sent back.
Some artist commission them off, eBay them, or whatever.
And that's pretty much the process too my experience.